Social Media Strategy- In a Nutshell

With both the most recent presidential winners attributing their success to the strategic use of social media it is important for candidates to consider their social media strategy. Running the social media of a political campaign is so much more than just sharing content and hoping for “hits”.  Running the social media of a political campaign means researching and understanding your audience, adapting and learning how to reach them. Having a good social media strategy in place will help your campaign reach your campaign goals in a more efficient manner.

To put it simply, a social media strategy is the plan to achieve your campaign goals using the medium of social media. Creating a social media strategy makes you answer those questions like “who is my audience” and “what do they want”?

Your social media strategy is usually part of your communication strategy and having a good social media strategy from the beginning is key. Waiting to implement a strategy is wasting valuable time. You need ever minute you have in order to build your social media following and engagement to help your campaign succeed.

Having a social media strategy can help your campaign in several ways. First, it forces you to think about your campaign goals and how the use of social media can help you achieve those goals. For example, if you are hoping to expand the reach of your message, or to get people involved in the promotion of your message, then focusing your social media strategy towards extending your reach could be beneficial to your campaign. Second, having a social media strategy can help you give definitions to how success is measured. Having a social media strategy can help you quantify your goals, so you know what you need to do to achieve those goals. A third benefit having a good social media strategy can bring to your campaign is that it offers you the opportunity to learn from both the mistakes and successes of your competition.

One thing you should consider when working on your social media strategy is who your audience is. A social media strategy helps you not only to define that audience, but plan ways that you, and your message, can best reach your audience. A second thing you should consider when working on your social media strategy is what you are, realistically, hoping to achieve with your campaign. It is always important to consider what you, the candidate, would consider a success. It is also important to consider what your team considers a success. And, finally, it is always important to adapt and overcome. As your social media strategy progresses, it is important to analyze the data, and adapt your message and strategy to the targeted audience.

If you need help with your social media strategy LoneStar Campaigns’ experienced consultants can help you design a social media strategy specific to you campaign. Other consultants charge upwards of $3,000 a month to help you create and implement a social media strategy. However, the consultants at LoneStar Campaigns can help you create a social media strategy that works for your campaign, at a fraction of the average price, and help you find the staff or volunteers to help. Every decision is based off what your campaign needs.

For more information feel free to contact us with any questions you might have.

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